What Does JMDM Provide
JMDM offers a wide array of services and solutions that ensure you are equipped to effectively market your business, regardless of its size or industry. Discover just some of the areas of expertise JMDM can provide below.
Content Analysis
Creating interest in your company starts with the content you generate. Users seek content that resonates with them and their needs. However, producing a large quantity of content can be challenging and may not always be effective or sustainable. It's essential to assess the existing content that is performing well, which is the goal of a JMDM GAP analysis. This comprehensive method employs a content audit, taxonomy, and persona review to identify opportunities for optimization and content creation.
Content Development
Time and resource constraints can hinder content development, but a lack of direction affects the quality of the output. Therefore, JMDM can assist in content by providing an editorial calendar and fostering internal thought leadership. Additionally, JMDM simplifies the process by identifying third-party influencers for effective content curation.
Technology Evaluation
Many businesses encounter a significant challenge in measuring the effectiveness of their marketing tools to determine return on investment. While integrated solutions can be highly effective, they often pose difficulties in measurement due to the various stakeholders involved, each with their own performance metrics. To tackle this issue, JMDM offers a thorough technology evaluation that examines all relevant criteria and resource allocation, leading to actionable recommendations for improvement.
Operations Management
In today's ever-evolving digital marketing landscape, implementing effective marketing strategies is crucial. The challenge of managing various channels, executing integrated campaigns, and collaborating with internal stakeholders and partners complicates the modern marketing process. JMDM recognizes that this can result in underutilization of current marketing technologies and reluctance to invest in new solutions that meet essential needs. To address this, JMDM creates comprehensive implementation plans that improve offerings by educating stakeholders, leading to increased adoption rates.
Inbound-Outbound Marketing
Originally, businesses relied on outbound marketing, believing that a broad appeal would lead to greater returns. However, with the evolution of technology, inbound marketing emerged as a more efficient approach, although it takes longer to measure results. To address this, JMDM offers solutions that combine both inbound content marketing strategies and outbound marketing methods. These solutions precisely target users to enhance engagement rates and gather behavioral data, resulting in more qualified inquiries and a higher conversion rate.
Lead & Prospect Development
Creating a lead program has evolved into a scientific endeavor that necessitates continuous analysis of market and user insights for data-driven decision-making. Today's prefer to navigate the sales funnel at their own pace rather than being overtlysold' to, highlighting the importance of a nurturing strategy for success. At JMDM, experts specialize in identifying and categorizing target markets, crafting personas to gauge interest based on content engagement and funnel progression. By leveraging marketing automation scoring, JMDM can design workflows that engage and nurture prospects into qualified leads who trust your brand and convert at a significantly rate.