Many businesses allocate significant resources to new marketing content and invest in cutting-edge marketing technologies. However, instead of seeing a in revenue, they often experience only rising costs and time commitments. These increases may stem from an unorganized content library and ineffective metadata and taxonomy, which can obscure existing content. Additionally, new technology can become a hindrance if there isn't a well-structured implementation plan and onboarding process. Frequently, newly produced content prioritizes attracting new customers over engaging current ones. When used in outbound marketing, this approach tends to fail due to its lack of relevance and usefulness for users. Furthermore, the absence of engaging content can lead to a fragmented or unsatisfactory user experience, ultimately driving customers away

Jeremy Miller Digital Marketing is a standalone consultancy that specializes in seamlessly combining innovative technology with cross-channel content marketing strategies to enhance engagement with target audiences. With over 20 years of experience, Jeremy has collaborated with businesses across various sectors to create dynamic customer experience strategies utilizing multi-channel distribution. His approach emphasizes user-centricity through active listening and gathering valuable behavioral insights from content consumption. This intelligence facilitates the provision of relevant user experiences, development of personas through progressive profiling, and ultimately leads to more qualified inquiries and improved conversion rates.